ERROR 507: EGO EXCEEDED
Digital art piece created for the Art Innovation x Urban Pixels exhibition,
showcased on Times Square, New York
I was honored to be invited by a Milan-based gallery to take part in this exhibition. When I saw the setup, I knew I wanted to create something that felt personal, yet accessible — a piece that speaks to people while holding meaning for me.
Some of the objects in the scene are modeled after personal belongings. Others symbolize fears, desires, wishes, and little jokes. Among them is the star of the show: the inflated balloon marked EGO. When the claw — which could’ve picked anything (thank god not situationship membership) — chooses exactly that, it swells, bursts, and the game ends.
PROCESS
MOOD BOARD/INSPO
The setup included four massive screens on Times Square, forming an irregular structure with unusual proportions and gaps. The combined resolution exceeded 8K horizontally, with the tallest panels reaching 3150 pixels in height — a challenging yet inspiring format to work with.
PROCESS
client: MUZ1TV
year: 2021
tools: Cinema4D + Octane, Adobe