TV Identities for Unknown Russia

A series of three TV identities developed for Neizvestnaya Rossiya, a channel dedicated to exploring the lesser-known sides of the country. The identities aired in spring 2026.

The channel needed a new set of TV identities that would reflect its mood and values, while strengthening its visual recognition and image. During the creative process, we developed a concept built around natural contrasts, with the logo acting as a window into another, hidden world. Russia’s nature is vast and endlessly surprising, yet it is often associated with familiar images of forests, fields, and rural landscapes. We wanted to look beyond that and reveal its lesser-known side — unexpected, mesmerizing, warm, and full of light. The channel becomes a symbol of discovery: a gateway into the unexplored.